Purple Copy is an freelance operation, run by copy creator, Lawrence Lum. He's a Canadian-born, raised in beautiful British Columbia, who's chosen to live in Alberta, Canada.

As a true people person, he enjoys learning about different cultures, people, and their unique experiences.

He's a fitness nerd that does his best to live a positive lifestyle focusing on things that truly matter in life. This includes being open, direct, and many would say very honest.

His cultural background is quite unique with the rest of his family born in Fiji. He shares a Canadian, Fijian, Hong Kong, Polynesian, and Indian cultural background.

If you happen to chat with him, you'll likely find the conversations very interesting.

The idea behind "Purple” copy was to describe marketing and copywriting in one-word — because you need both to have unique, highly effective, converting copy.

You see, the stronger the marketing skills combined with highly persuasive copywriting skills can easily 10x your copy results.

Reknowned marketer, freelancer, entrepreneur, and author—Seth Godin wrote in his book, the "Purple Cow"—the paramount importance of being unique and remarkable to being successful in business.

While the famous direct-response copywriter—Gene Schwartz speaks about the importance of having the always creative, unique "big idea" in your sales message.

And Purple Copy is your seamless avenue to creatively deliver your unique remarkable solution in your sales messages to increase conversions, clicks, and ROIs.

“Lawrence has been working with us and our company probably for the past 4 to 5 months, and if there’s one word to describe Lawrence is—he over delivers.

He makes sure he’s very thorough. He’s very dedicated to his work. He makes sure he has all of the correct information to make sure he makes the copy as beneficial for us as possible.

So, if you’re looking for a copywriter who is very detailed, gets the job done. He completes his work on time and he’s very prompt and he’s just really willing to help and do whatever it takes - Lawrence is definitely your guy.

I’d highly recommend Lawrence.“

— Benson Chidester, COO, Marketer, Coach

"Reliable, honest, and a great listener are three main attributes that make Lawrence my content producer and copywriter of choice.

His gift with words effortlessly establishes immediate trust with the readers.

I can't thank him enough for helping so far with creating amazing copy for my newly founded digital marketing agency's website.

Look no further for a great content producer for your business and just as important a "top bloke" to work with."

— David N., Founder, Marketer, Wellness Coach, Optometrist

“Lawrence helped us in multiple areas in terms of copy. Through his deep understanding of market psychology and persuasion he was able to go over our long established sales copy and suggest edits to make it a better fit for our audience.

Additionally he sent a range of emails focusing both on conversion as well as brand awareness.

Lawrence is a gifted writer, always brings his best effort and goes beyond of what is asked from him.

I can only recommend Lawrence services to anyone looking to hire an experienced writer.“

— Thore Hauthal, Mentor & Co-Owner

"Lawrence is the only one which I hired early and decided to keep. That is because of his dedication to the project and ability to work with a team. He's flexible and can get work done fast if you need him too. And you can always be assured that he will deliver the highest quality of work as he's capable of. I do really recommend Lawrence as a copywriter.

He has provided an incredible service for my clients, his email copywriting is engaging the leads on a whole new level I've never seen before and the subject lines are really killing it.

If you're thinking about hiring Lawrence for his skills, stop thinking, and just do it. You will not regret it."

— Isak M., Founder & Email Marketer

“Lawrence, has been doing a fantastic job, putting together some copy for me. I don’t know about you, but I hate copywriting. Now, Copywriting is one of the most important skills you can possibly have, but it’s outside of my field of genius.

So, Lawrence is able to bang out some pretty sweet copy that I can used for my paid traffic and different campaigns that I run. His copy is very great, what I do is i fill out the Avatar and you tell him, “Hey, this is the angle I want for it, this is how I want to speak to this audience, he bangs out sweet-ass copy that I can use for running my ads and it’s awesome!

So, if you’re considering working for him. if you don’t like writing, and you value your time - he’s the man to do it. he bangs it out really, really quickly. You just gotta make sure you give him the right information, and he does a fantastic job.

Check him out! He’s definitely worth it!”

— "Iggy" O., Founder, Marketer, & Fit Pro

“I hired Lawrence initially to rewrite a sales letter for a live event for me. His approach from the very start was very different to any other copywriter I've worked with over the past 15 years.

He had a lot of questions about the audience, about 'who' they really were and what drove them. At first I thought this level of detail was not really needed.

But when I got back the first draft... I could see the difference it made. Lawrence had written a sales letter which was matched to what the prospects wanted at a deep emotional level. He had really done his research, and the copy was highly persuasive.

After this, I hired Lawrence to write email sequences, and the same thing. I’m very fussy when it comes to working with copywriters. With most, you get cookie-cutter templated copy.

With Lawrence, you’ll get highly effective, on-target copy that actually works."

— Matt L., Serial Entrepreneur & Marketer